Digg demographics explain flame comments and buries

Yesterday I posted an article about the OfficeMax incident with the 4GB flash drive. While the story only got 11 diggs, it got three comments and one of them compelled me to write this article explaining some of the research I did afterwards.

It’s pretty hard to not have any animosity when someone calls you a jackass on Digg. Moose_diggs did just that after reading my article, in fact, his exact comment was:

I swear… all these jackasses like YOU adspigot are whats ruining DIGG…. this was NOT a price mistake!!!!
If you have read and looked at many of the posts about this.. THEY SOLD THE DRIVES … many of them at that $17.98 price…people have posted their receipts. This was a clear bait and switch or false advertising to drive traffic to the site.
Get a friggin clue…NOT A MISTAKE!!!!.. as soon as they sold these at the listed price it can no longer be called a mistake. they took oders.. the filled orders and they did in store sales at that price.. NOT A MISTAKE.
The real mistake is if people still visit and buy from Office Max.. i sure as hell will never again.

Now after reading this, I had a hunch that this kid was 12-13 years old. Hopefully intelligent adults do not respond to well written articles with such crap. The other two responses I received were very positive, one was in agreement, the other was an actual employee of OfficeMax explaining the whole debacle in entirety.

Now I could respond to his comment explaining how surely such an intelligent Digg user would know that e-commerce systems are automated and the odds are more for, than against,the fact that some product would be sold before the mistake was noticed. It’s also common sense that a manager that makes $10 bucks an hour somewhere saw it and thought, oh ok, and price fixed one to satisfy the customer, but I digress.

The fact of the matter is that there is no point in responding to these comments because the comments respond for themselves. Any intelligent reader will say, “what a dumbass” and move on, so why should I say it for them?

Being the industrious reporter of truth and nonsense I did some digging and found a sample pool of Digg users. I think you might find the results surprising. Out of a sample of 7,298 Digg users, an overwhelming 69.94% are under the age of 14 years old. Seventy Percent!

The complete results are as follows:

  • 69.94% [ 5069 ] <14
  • 5.56% [ 403 ] 15-20
  • 9.96% [ 722 ] 21-25
  • 7.46% [ 541 ] 26-30
  • 3.73% [ 270 ] 31-35
  • 3.35% [ 243 ] 36>

Compiled at http://bemmu.com/demographics/

I would also like to add that 98% of those were male. Now we all know that polls are worth about as much as this guy’s comment. I would definitely like to see some results if Kevin Rose would provide them that dispute this.

On a related note, after I wrote my Bill Gates piece, I watched the Digg Spy feature just to see how it was going and I have to tell you, I noticed another Digg phenomenon. Digg users seem to go on burying sprees. I saw several cases where stories were buried 3,4 and 5 in a row. Seems a little unlikely to me unless one user is just burying things to be a jerk.

I’ll keep using Digg for sure, I love the site and give Kevin enough credit to know he will figure out a way to solve these issues as well. Keep on Digging, just be aware that you are never going to be able to explain anything to a 12 year old.

JB

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