Use MyBlogLog.com’s Statistics to Increase Traffic

There are so many SEO (Search Engine Optimization) tricks and sites out there that it is very difficult to pick any strategy to build website traffic. I have been trying so many different things in the past few months in my quest to have a successful blog that it’s often difficult to tell what is and isn’t working.

One of the things I have started following very closely is the information I get from www.mybloglog.com, the service’s $3 per month statistics feature is a breeze to install. You had a single JavaScript to your site, in my case the header since it appears on every page, and within 24 hours you are receiving the most detailed incoming and outgoing web statistics I have ever seen. One of the most powerful features of this is the incoming search details. I can see every click I get from Google (or any other search engine) as well as what keywords they searched, and I can click that search and find out where I appeared in Google’s ranking. Who would have thought that little old me would be the 3rd most relevant item if you search “Windows Vista World of Warcraft.”

The site allows me to filter the results as well as pull history results. It’s nice to see at a glance what the most popular content on my site is for that day, as well as which ads they are clicking and where they are going when they leave my site.

MyBlogLog defaults to the top 10, but allows you to pull the top 100 or the complete list and then slice it and dice it, or pull custom reports filtered by incoming, viewed or outgoing, summery or detail, URL filter and date range.

For those of you hosting your own sites, the one thing I can’t recommend enough, is using this type of information to make sure that what you are writing is relevant to what your readers are interested in.

I can easily see daily that a Linux article I wrote on installing Firefox 2.0 on Fedora Core 6 still gets a residual 65 or more hits a day, months after I wrote the article…time for a follow up? I would say so.

I use Google Analytics as well, but while Google Analytics provides me a great birds eye view of what is going on, MyBlogLog gives me powerful details that I can react to quickly to provide my readers insight on what they really want to know. If you are a webmaster, that should be what you care about most.

Other relevant SEO links I find useful are:
www.alexa.com for finding ranking information
www.technorati.com for finding what other blogs are linking to you
www.seomoz.org for finding a wealth of web ranking info from several sources

I recommend that you keep these bookmarked and check them regularly. These techniques have allowed my website traffic to double every month for the last 6 months. In the last 3 months alone my “Views Per Million” ranking on Alexa has increased 1,450% and my visibility in their rankings has increased from 850,000 to just a bit over 200,000. I know this isn’t huge yet, but it’s a great improvement for a site that is just over a year old.

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