On my other blog, Take My Tech, I give away tech stuff, and people comment on it if they want it. It’s a totally legit idea and I don’t spam people. Today I was approached by a company to give away one of their items on the site and I was very excited to do so. It led me to thinking though.
If I have previously given away a similar product, should I email the users who commented on the last one but didn’t win to let them know that a similar item is now on the website?
I am not going to do that just yet, but it’s just an ethical question I am mulling around in my head. Is that spam if I do so?
Opinions?
Tweet

I would say its ok. Its relevant, its not mass emailing anyone who will take it, and its not of commercial gain to you.
Go for it!
Give them am opt-out check box, that says something like “Email me when similar things show up on the site”