I woke up and I was a publisher again…
It’s 6:41 PM on Friday night. I am flying home from San Francisco and I still have quite a few thoughts about Google spinning in my head. An interesting thing occurred to me and I thought it would be a great idea for an article and a good time to explain what amounts to a paradigm shift in thinking about my web site.
Philoking.com is a technology blog. I write about everything and anything that pertains to technology and that’s pretty much it. Now to let you in on a little secret about me, in the end of 2003 I resigned from my position with KFC after beginning something totally different as a side project. With nothing more than some knowledge from a prior life and a lot of initiative, I started a newspaper from scratch. The paper was called Operation: Dinner Out, shortly just Dinner Out, (big credit if you can tell me the origin of the name!) and it was one of the weekly society like papers you are used to seeing in most towns. It was about 30 pages or so a week, ad supported, and was in all ways but financially a great success. Turns out that geeks are terrible salesmen, but that’s a story for another article.
The point to this rambling is that only today did I realize that I am just as much a publisher now as I was then. I am much more the owner of my content as I was then seeing that I now do not syndicate any content. With a few exceptions, every article you read on this web site was researched and written by yours truly. So with that something magical occurred to me. I have to publicize this just as I did my paper then. I have to hit the virtual pavement and tell the world how great it is to be in and around my content. There is no one else that is going to magically link me all over the place without some prodding.
Of course I have to continue to create compelling content, and I think that I have accomplished the basics of that with an average of 20,000 readers per month, but the next step, the one that takes me from a few dollars a day to being exceptional, is simply me. Meeting with Google this week was an eye opener on how to advance my web site in popularity and profitability and I am more than excited to put my new thoughts and ideas into motion.
So today I write to you as Jason Burns, editor of Philoking.com, a division of Adspigot Media, my now resurrected Media Company. Adspigot Media is the holder of Philoking.com, TakeMyTech.com and soon to be re launched gaming site focused towards women gamers, Dawngrrl.com.
I am very excited to be doing all of this right now as many parts of my life are becoming more exciting professionally, but this web site has been a real joy to run for the last year plus. With nearly 500 articles in the last year, thousands of comments and almost a million viewers in that time, it’s the time to grow.
My focus for the rest of the year and the coming new year are page views per user, my bounce rate and feed subscriptions. I thank you all for your continued readership and hope you are with me as I begin to solicit new and interesting writers to help expand the content more and more.
If you are interested in writing for this site, including full credit for your work and links back to your own sites, contact me directly.
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Ah, I love technology blogs, it’s always my favorite. Hmm, I might not be interested in writing for this site, but I can get professional writers for you, what you think?