Comments on: Redbox: A case study in a great product with poor marketing http://www.philoking.com/2007/11/13/redbox-a-case-study-in-a-great-product-with-poor-marketing/ Thoughts from my warped little mind... Thu, 11 Mar 2010 05:07:04 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: anita http://www.philoking.com/2007/11/13/redbox-a-case-study-in-a-great-product-with-poor-marketing/comment-page-1/#comment-20860 anita Sat, 20 Dec 2008 03:03:10 +0000 http://www.philoking.com/2007/11/13/redbox-a-case-study-in-a-great-product-with-poor-marketing/#comment-20860 I too have noticed those flaws. Being in the business of building business, i concur with you one hundred percent. The biggest flaw in this is the lingering of long lines said better by you, cause is, the ignorance of the awesome internet ordering system. I actually found out about that by accident as I was searching for a movie, then clicked reserve...and WALLAH!!! I got charged and could just pick up my movie! I actually sat there for a few astounded at this awesome procedure. I AGREE THEY NEED ATO ADVERTISE THE INTERNET OPTION MORE, and one last gripe.......they could have a bit more to choose from. I too have noticed those flaws. Being in the business of building business, i concur with you one hundred percent. The biggest flaw in this is the lingering of long lines said better by you, cause is, the ignorance of the awesome internet ordering system. I actually found out about that by accident as I was searching for a movie, then clicked reserve…and WALLAH!!! I got charged and could just pick up my movie! I actually sat there for a few astounded at this awesome procedure. I AGREE THEY NEED ATO ADVERTISE THE INTERNET OPTION MORE, and one last gripe…….they could have a bit more to choose from.

]]> By: Erik http://www.philoking.com/2007/11/13/redbox-a-case-study-in-a-great-product-with-poor-marketing/comment-page-1/#comment-18843 Erik Wed, 14 May 2008 04:31:54 +0000 http://www.philoking.com/2007/11/13/redbox-a-case-study-in-a-great-product-with-poor-marketing/#comment-18843 That is so cool, we will probably be seeing those in the bars soon. That is so cool, we will probably be seeing those in the bars soon.

]]> By: Michael Weir http://www.philoking.com/2007/11/13/redbox-a-case-study-in-a-great-product-with-poor-marketing/comment-page-1/#comment-15854 Michael Weir Sun, 18 Nov 2007 01:34:14 +0000 http://www.philoking.com/2007/11/13/redbox-a-case-study-in-a-great-product-with-poor-marketing/#comment-15854 I've never seen anything like it before! I guess we're a little behind in Australia. I'm using a new service, Quickflix, which is the Australian equivalent of Netflicks. So cheap and easy. I get 3 DVDs a week. I gave up cinema-going a few years ago. I'm too lazy to go to local video store and I never know what to get. Online, it's easy to search and create a queue of 100+ titles I'm eager to watch, and the selection is much larger. It'll be interesting to see if DVD vending machines hit Australia next year. I can't imagine myself using one, though. I’ve never seen anything like it before! I guess we’re a little behind in Australia.

I’m using a new service, Quickflix, which is the Australian equivalent of Netflicks. So cheap and easy. I get 3 DVDs a week.

I gave up cinema-going a few years ago. I’m too lazy to go to local video store and I never know what to get. Online, it’s easy to search and create a queue of 100+ titles I’m eager to watch, and the selection is much larger.

It’ll be interesting to see if DVD vending machines hit Australia next year. I can’t imagine myself using one, though.

]]> By: Gary Lancina http://www.philoking.com/2007/11/13/redbox-a-case-study-in-a-great-product-with-poor-marketing/comment-page-1/#comment-15783 Gary Lancina Fri, 16 Nov 2007 00:42:20 +0000 http://www.philoking.com/2007/11/13/redbox-a-case-study-in-a-great-product-with-poor-marketing/#comment-15783 Love the article. Happen to be the VP of Marketing at redbox. :) Love the article. Happen to be the VP of Marketing at redbox. :)

]]> By: dawngrrl http://www.philoking.com/2007/11/13/redbox-a-case-study-in-a-great-product-with-poor-marketing/comment-page-1/#comment-15735 dawngrrl Wed, 14 Nov 2007 03:02:48 +0000 http://www.philoking.com/2007/11/13/redbox-a-case-study-in-a-great-product-with-poor-marketing/#comment-15735 Redbox has snarked quite a few of my DVD duckets from Hastings, where I usually buy movies unseen. Now, I prefer to get them at Redbox for an easy buck before committing to full purchase ownership. In combination with lookup-and-reserve-online and grocery shopping integrated pickup, I agree that the model is brilliant. The separate return slot is mandatory if they want any more growth, because the wait is swiftly offsetting the convenience. In every case where I am forced to stand in line to return some flicks, at least one person stands there awesomely confused about the UI. Invariably someone always puts their credit card pin number in the field that asks for your zip code and many stumble with the idea of entering an email address or finding the @ symbol. The worst, and yet the most common, is how many people complete the entire transaction for each movie they rent. They a pick a movie, pay for the movie, and then start all over multiple times until they have their weekends entertainment, not knowing they can rent 3 movies in one transaction. All the while the technically inclined, and therefore characteristically impatient, are tapping their feet while we ask ourselves if one more dollar is worth all this agony. This may or may not be due to the technically challenged, but either way its usability. Ultimately, it seems like it was a really great idea that wasn’t planned out for it's widespread acceptance..."oh shit....it worked....now what?" I hope they get over the punch drunk shock of initial success and work on scaling it out for more intuitive and efficient usability. Redbox has snarked quite a few of my DVD duckets from Hastings, where I usually buy movies unseen. Now, I prefer to get them at Redbox for an easy buck before committing to full purchase ownership. In combination with lookup-and-reserve-online and grocery shopping integrated pickup, I agree that the model is brilliant.

The separate return slot is mandatory if they want any more growth, because the wait is swiftly offsetting the convenience.

In every case where I am forced to stand in line to return some flicks, at least one person stands there awesomely confused about the UI. Invariably someone always puts their credit card pin number in the field that asks for your zip code and many stumble with the idea of entering an email address or finding the @ symbol. The worst, and yet the most common, is how many people complete the entire transaction for each movie they rent. They a pick a movie, pay for the movie, and then start all over multiple times until they have their weekends entertainment, not knowing they can rent 3 movies in one transaction. All the while the technically inclined, and therefore characteristically impatient, are tapping their feet while we ask ourselves if one more dollar is worth all this agony. This may or may not be due to the technically challenged, but either way its usability.

Ultimately, it seems like it was a really great idea that wasn’t planned out for it’s widespread acceptance…”oh shit….it worked….now what?” I hope they get over the punch drunk shock of initial success and work on scaling it out for more intuitive and efficient usability.

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