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	<title>Comments on: Thoughts on news sites&#8230;</title>
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	<link>http://www.philoking.com/2008/06/05/thoughts-on-news-sites/</link>
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		<title>By: John Setzler</title>
		<link>http://www.philoking.com/2008/06/05/thoughts-on-news-sites/comment-page-1/#comment-19097</link>
		<dc:creator>John Setzler</dc:creator>
		<pubDate>Sat, 07 Jun 2008 04:15:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.philoking.com/2008/06/05/thoughts-on-news-sites/#comment-19097</guid>
		<description>You should know the answers to these questions.  Being the statmonger that you are, you should know that video content is going to make several things happen.  First of all, it&#039;s going to increase visit lengths to the website.  It also provides an avenue for &#039;must watch&#039; advertising.  When a viewer starts a video, there will often be a short advertisement at the beginning that must be viewed before the actual content is provided.  That&#039;s expensive real estate :)  The visit length stats also provide the source (ie: CNN) with the ammunition to elevate their advertising rates.  Simple economics :)</description>
		<content:encoded><![CDATA[<p>You should know the answers to these questions.  Being the statmonger that you are, you should know that video content is going to make several things happen.  First of all, it&#8217;s going to increase visit lengths to the website.  It also provides an avenue for &#8216;must watch&#8217; advertising.  When a viewer starts a video, there will often be a short advertisement at the beginning that must be viewed before the actual content is provided.  That&#8217;s expensive real estate <img src='http://www.philoking.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />   The visit length stats also provide the source (ie: CNN) with the ammunition to elevate their advertising rates.  Simple economics <img src='http://www.philoking.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Katie</title>
		<link>http://www.philoking.com/2008/06/05/thoughts-on-news-sites/comment-page-1/#comment-19085</link>
		<dc:creator>Katie</dc:creator>
		<pubDate>Fri, 06 Jun 2008 14:53:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.philoking.com/2008/06/05/thoughts-on-news-sites/#comment-19085</guid>
		<description>Totally agree... I have actually switched to msnbc.com because of this very reason.</description>
		<content:encoded><![CDATA[<p>Totally agree&#8230; I have actually switched to msnbc.com because of this very reason.</p>
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		<title>By: JA</title>
		<link>http://www.philoking.com/2008/06/05/thoughts-on-news-sites/comment-page-1/#comment-19070</link>
		<dc:creator>JA</dc:creator>
		<pubDate>Thu, 05 Jun 2008 22:33:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.philoking.com/2008/06/05/thoughts-on-news-sites/#comment-19070</guid>
		<description>I am so glad I am not the only one who has thought this!  Why CNN insists on doing this I do not know.  It just makes me Google the news story and read it elsewhere.

Thank you.</description>
		<content:encoded><![CDATA[<p>I am so glad I am not the only one who has thought this!  Why CNN insists on doing this I do not know.  It just makes me Google the news story and read it elsewhere.</p>
<p>Thank you.</p>
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