What Could Apple Learn from Toyota?

19 Mar 2009

mac-pro

Are you tired of Psystar? Pearc? All of these fly by night rigs trying to steal your software. Are you frustrated with your lack of market share? Lucky for you I have the answer. I’ll give it to you for a million dollars, or I’ll just blog about it and you can steal it, whatever works man.

The Toyota vs. Lexus Theory

We all know Lexus cars are made by Toyota. We all know Acuras are just over priced Hondas. It’s no secret. So what is wrong with Apple themselves coming out with a budget line of computers that run OS X. They they can still control every aspect of it, but cram them into less pretty boxes with cheaper parts and sell them like gangbusters. The Apple faithful will still buy iMacs and Mac Pros like crazy. If you want to keep your brand image, license it to a single company. I would suggest a new company, I wouldn’t get in bed with the likes of Dell or HP, something new and rambunctious with a rep, maybe someone LIKE Psystar. It’s a novel idea, right?

They tried something similar with OS 9 and it failed, but what if they end up with a Brand X, a division of Apple. That way they keep it in the family and don’t end up having to actually license the operating system.

I don’t know about you, but I think it’s brilliant. Call them Oranges I am going to go wait by the mailbox for my check.