Blizzard Does Not Believe People Quit World of Warcraft Because They Don’t Play It

Recently I signed back up for World of Warcraft to do some testing on Windows 7 and the new ATI series of video cards. Today I wanted to cancel the account so I didn’t get charged again, and had to laugh at the options for quitting. There are two drop downs to explain your reason for quitting, let’s take a look:

whyquit

Hmm, profession issues? Lost or stolen item? There is pretty much every possible option here except “I just don’t play it” or “I don’t like the game.” So I chose other, and then I see:

otherreason

Now I have to choose the specific reason. Do people cancel to take vacations? How long are these vacations? You pay by the month! How about the latest patch is so bad it makes you quit? I really like “I play too much” I know a few people who should use that one. It seems obvious to me, but I had to write in “I just don’t play it anymore.”

I guess Blizzard doesn’t think that’s possible.

Author’s Note: Oh you silly internet peoples. It’s obvious that you missed something from my blog post, and let’s be clear, it’s a personal blog post. It’s a little thing called Satire, cousin to humor, in other words, a joke. Obviously I know that Blizzard is not that stupid, and I understand the point and subtleties of statistical analysis, I work in Business Intelligence for Pete’s sake. The point was that I found it “funny” that when I just wanted to cancel, I had this huge mountain of options, some of which I found funny. Moral of this story is don’t bad mouth World of Warcraft or the nerds will put down their mouses, quit their raid, and come Pwn you on your blog. *grin*

33 Comments

  1. LOL yeh I know a couple who both played and they almost lost their house…after they lost a significant amount of muscle tone…and their jobs…they had to CUT OFF THE INTERNET so they don’t have a relapse.

    All I can say is WOW

  2. The point of that little survey is so Blizzard can use the feedback to improve the game and increase user retention. “I just don’t play”, while a valid reason, offers no useful feedback to improve the game, as there is no specific reference to a problem. As such, it’s not so much they don’t believe people quit for this reason, as they don’t care about this reason, as it offers no useful data. In effect they’re going to try and weasel out the reason WHY you just don’t play, and not offering a generic option is the best way to do so.

  3. This is a perfect example of the attitude that a person is not in control; things just happen. A player does not “just stop playing”. There must be some reason why the player stops playing. Blizzard knows exactly how many minutes or hours per day/week/month they played up until cancelling. That data is automated and easy, but nothing automated can tell them why. Blizzard can only get that data by asking users.

    I know a statistical economist that Blizzard hired to analyze all this data. They were looking for any statistical indicators that a player is about to cancel. So why should we give Blizzard our time to explain why we don’t play anymore? … because Blizzard is trying to make a better game for all of us. They want to fix whatever is breaking the “fun” before we cancel. So let’s help them out and help ourselves too!

  4. Jesus Christ do you guys work for Blizzard? Who told you to come over here and take up for them???

  5. Why should they work for blizzard if its true what they are saying? “I don’t play” may be a valid reason for quitting an account, but its in no way a helpful reason for blizzard to improve the game. why have a senseless option in this survey?

  6. They know you quit because you don’t play. They want to know WHY you don’t play. And there are plenty of reasons for that given. But it looks like you don’t play because you’re too disgruntled with Blizzard, for whatever reasons…as a post like this clearly shows. Fine that you don’t want to play anymore, shame that you don’t want to help improve it for the rest of us by giving the REASON you don’t play.

    Whatever though. If you want to look like a disgruntled tool to the world (mostly thanks to WoW.com and Schramm) have a blast. /salute

  7. No — what it is, Alice, is that unlike you, they know something about development.

    • Well aren’t you pissy? Did your sense of humor call in sick today? I’ll bet you’re all three the same person. LOL say hai to Blizzard for me.

  8. Oh you silly internet peoples. It’s obvious that you missed something from my blog post, and let’s be clear, it’s a personal blog post. It’s a little thing called Satire, cousin to humor, in other words, a joke. Obviously I know that Blizzard is not that stupid, and I understand the point and subtleties of statistical analysis, I work in Business Intelligence for Pete’s sake. The point was that I found it “funny” that when I just wanted to cancel, I had this huge mountain of options, some of which I found funny.

    • The thing is that by canceling, you obviously “don’t [want] to play anymore.” Blizzard wants you to be more specific. You clearly don’t know how to make a joke.

  9. Maybe I’m just not understanding, but, what is the big difference between “I just don’t play it anymore” (as you put it) or “I don’t have enough time to play anymore” (as Blizzard puts it). Aren’t they pretty close to being the SAME thing? And even if someone out there picks apart my logic, honestly, is it that big of a deal? I find it rather disturbing that both philoking.com and wowinsider.com would even report on something so benign. Sigh… Learn to pick your battles.

    • “I just don’t play anymore because I don’t want to” is quit different than “I really want to but don’t have the time”, don’t you think? :) you guys are taking this post way to seriously, but thanks for the traffic and comments! – Jason

      • Lesson: DO NOT MAKE FUN OF WOW. These people are serious! ^_^


        • This is why I don’t feel bad when the WoW nerds rise up against me Alice… :)

  10. Classy, post a picture of a fat guy in his underwear because it encapsulates every WoW player ever. You made a retarded blog post, you got called a tool for it, and now you’re making ad hominem attacks on a straw man. Pro moves.

    By the way, since you’re a programmer, I assume you have no social graces, talk in an over-excited awkward lilt, and watch sci-fi alone on your couch during all your free time.

    C wut i did thar?

    The old pot/kettle/black adage seems to have a strong foothold here. Calling people nerds when you fit the same descriptor is a little misguided.

    • i used to be a big WoW player but blizzard screwed me over and i quit and ill let you there are alot I MEAN ALOT OF FAT WOW plAYERs!

  11. What is WoW? Is it like a game or something?

  12. i think you should google the definition of the word “satire”

  13. Ahahaha, that’s the weakest attempt at “lol I was only joking!” after being ripped for a bad post that I’ve ever seen.

    • ah, this is why I love my blog… :)

  14. Oh man, I was reading your Windows 7 Aero post, and one thing led to another to another to this. Now I remember the reason why I don’t play RPG games anymore =).

  15. well maybe Blizzard considers his game as perfect and doesnt want to say that people dont want to play it anymore…anyway, it is a consuming game, I played it a lot, maybe too much…and yes at the moment I dont want to play it anymore

  16. It would be excellent if they did list all of the reasons people really quit, i.e. ‘it’s destroying my interpersonal relationships’, ‘my health is suffering’, & ‘it’s causing me to lose my job’.

    For all of the fan-boys who come to defend the game, I bet as many end up on this page because they’re thinking of quitting themselves.

    We’re trying to build a community of people who have quit. Hopefully others will find it useful.

  17. It amazes me the length people will go to justify spending all their time playing a game.

    Anyone who spends a large amount of their waking hours as a Cow, with a gun shooting anything that moves, and mindlessly following generic quests centred around heading North and killing 10 ‘X’ has serious, serious issues.

  18. “I MEAN ALOT OF FAT WOW PLAYERS”

    I thought they all were, and smelly too.

  19. this blog is blizzard. blizzard doesn’t letyou cancel your subscription. the page doesn’t work. you fill it out, you click ok, and you see the next screen says blizzard cancellation with a dwarf on it where it looks like a cancel confirmation. way at the bottom, if you scroll down a few screens, you read that it says, there was an problem with your form. it’s not that you didn’t fill the form out. it’s not that you didn’t write your essay on why you do not play, it just doesn’t let you cancel. here, i’m looking for a blog on other people going through the same thing, and you find this blog and another one. they both are set up by blizzard. They have the 1st hundred pages of google pegged. you won’t find a blog. you have this, this was set up and made by blizzard.

  20. I realized that after I changed servers last year the type of people I disliked so much for being elitists snobs and over geared was actually my own self.

    In order to feel like I was important I had to run the instances, get the achievements and have the tier gear that was tops. With no one to admire me or show off for the game was empty. In a guild “eve of destruction” with over 260 players I realized that even the guild master had not logged in for over 28 days, only I was left. My alt had a guild given to him and no one was in it and that was with a 4 slot bank tab.
    Today I rolled a perfect 100 on a purple item that was not really anything to write home about and the raid leader handed it to someone who rolled 99. This annoyed me something dreadful and the anger about it drew my attention to the fact that the game was getting to me.
    With 3 level 80s with 2 having elite flying and gears I have become attached to a cartoon and not bothered to do art, write, build my web pages or communicate in a natural manner.

    The brain chemistry changes from the stimuli-response-endorphin rush had began to control me, something I will NOT allow alchohol, drugs or oher people to do.
    Then today I saw the 10,000Th noob shouting for guild siggys and it hit me what a waste of time this is. After i shut the game down for the last time I found myself really wanting to log back in and the idea hit me: I am DONE. And NO ONE in the game will miss me and I will never be called crap for “Fail” or blamed for a loss in a run or stand by while it happens to others as I have done repeatedly.
    ALL the players and I mean ALL of them from over two years ago are LONG gone. Now I am with them and deleting the game from my hard drive. This is the 10th year for online MMORPG for me and the last.

    I wasted hundreds and thousands of hours on mindless repetition in every game from ragnarok online to WOW. At 10$ a month average that is $120.00 a year times 10. I laugh at the poor idiots smoking and hooked but I am NO better when I cannot control my own time.

    The deal is for me that if I am going to play I want to be at the top or near to it and that is simply impossible as the rules change constantly with new items and so forth. I will NOT be substituting another online game as I KNOW I have an addictive personality.
    I hope everyone reading this understands there is a reason why the games are so hard to stop playing, and that they can be in control over whether they log in.
    Good luck!

  21. I know a lot of people that play WoW, and you won’t believe the amount of time they spend on it. It’s amazing how they see it as like a “Second Life”. I was relieved when I found a site that didn’t have much about WoW – http://iommo.com/games/worldofwarcraft it seems that every site has so much info regarding it.

    Anyway, I hope I don’t ever get hooked on that game lol. Good blog post, I’ll peek around a bit more, lots of good stuff here!

  22. I admit I was addicted to WoW. I just could not wait to get home from work and turn on the computer. I wanted to see who was on and what adventure I would get into. The raid dungeons eventually turned me off since alot of failures were happening right at the first boss. Then comes the insults. EPIC FAIL! F***TARD! ect.

    The latest patch finally made me realize this is only getting worse and made it so I couldn’t stay logged on or would freeze up. Finally I decided its time to quit for good. Did I waste 3 years? Probably.

  23. I really liked this blog post, and loved all the comments afterwards. I found this post on my own while trying to find WoW info. that’s not blocked by company’s internet filter on gaming. It’s been over a year since I’ve logged in, and I’m still pheening like a crack addict. I remember the account cancellation screen and all the options. There was no “My husband won’t play with me anymore, so I have to quit or lose him” option–though I guess “Personal Reasons” pretty much covers that. Business statistics got mentioned earlier, and I’d like to point out that “I just don’t play it” or “got bored with the whole concept” would be valuable feedback, and means something completely different than “I don’t have to play anymore.” There’s a lot of “snarky” comments on here in defense of Blizzard, or at the least making fun of the blog author. All I can say to those folks is: You’ve embarassed yourself, friends.

  24. *EDIT* C’mon Kyah….re-read then post. Sheesh. “trying to find WoW info. that’s not blocked by MY company’s internet filter on gaming.” ~~~ “and means something completely different than “I don’t have time to play anymore.”

  25. I’ve been thinking of quitting and after reading this and the comments, I know why. I want to be the best and I am but now there are players getting to 85 inside a week, entering raids in pvp (shit) gear and winning epics that I’ve not been lucky to get yet. There’s no skill involved anymore. I’m sick of it.

  26. I quit playing because the game seems redundant. For example, the player has a LIMITED amount of interactive play with the environment (building, destroying et.al). The CONSTANT, grinding, leveling up mentality is numbing. In addition, there’s just too much “kid chatter” going on, sorry kids….you’re annoying. So, maybe I’ll give EVE a try, or some other MMO…. One w/out Chinese gold farmers LOL. ~ cheers

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