By: Stephen Handy

Stephen Handy — Thu, 25 Jun 2009 16:26:57 +0000

Great post!
I might add that the key is that the persona is like a person in a play or movie. The persona has qualities that can be both objectively contemplated and “intuitively understood”. The later is critical. The persona must be “internalized”. By internalizing them, people can use their built-in story telling abilities and live the persona’s story. You can experience the activities they perform from their perspective. They do not merely represent a set of parameters that can be applied to a problem. They embody the qualities and characteristics of a real human being. So, even though a persona may be capable of performing some task, it does not mean they want to perform it the way they do now. An understanding of what a persona’s wants, desires, and interests is one of the key values they provide.
Ahhh, yes, scenarios. What would a good persona be without scenarios. eh?

Comments on: Getting multiple persona-ality

By: Stephen Handy