I have almost written this post so many times. I was hesitant for several reasons. The first being I didn’t want to insult anyone in the gay or lesbian community. The second is I didn’t want to talk bad about Google Adsense since they pay me.
Here is the rub. For the thousandth time I have gotten an ad for gay or lesbian websites on my website. Philoking.com is a tech blog. I write about computers, operating systems, software, consumer electronics, blogging and the like. It’s just not an appropriate ad that I want displayed on my website.
I go through the motions, block the site and after a few hours the ads go away. The question is, what about my content makes Google think that those are the kinds of ads that I want on my website.
I hope that they take some stock in their algorithm, look at the sites that we block, and try to intelligently block similar sites for me.
I am have been looking into other ad publishers for some time now given the major discrepancy between credited clicks and the logs my servers show for outgoing clicks, but this reason gives me renewed reasons to quickly look for an alternative. Hopefully Microsoft will open it’s ad serving program to less major sites and I can use that.